We regard this number as a mile marker, not the finish line.
Our goal is to have at least 15 million subscribers to The Times by the end of 2027 roughly double the number of subscribers we had at the end of 2021. Despite our success, we only have a relatively small share of this potential market. We are proud to have helped build the broader market for paid quality journalism, and continue to believe it should be significantly larger. In this environment, a direct, paid relationship with an independent provider of quality journalism will prove its value again and again. It’s independent thinking, civic engagement and interest in other cultures, perspectives and experiences.įaced with an increasingly untrustworthy digital ecosystem and the ubiquity of low-quality news and guidance, these curious readers and lifelong learners need information they can rely on to help them understand and engage with the world. Their unifying characteristic isn’t politics, finances, geography or demographics. Of this 135 million, we’re focusing on a subset we call curious readers and lifelong learners.
And tens of millions engage with our work each week, a number that becomes significantly larger in major news moments. More than 100 million readers have registered accounts with The Times, a number that continues to grow. That estimate is in line with our own experience. Our latest audience research suggests there are at least 135 million adults worldwide who are paying, or are willing to pay, for one or more subscriptions to English-language news and opinion, sports journalism, puzzles, recipes, expert shopping advice or podcasting. This vision serves an enormous public need. When readers subscribe to The Times, they’ll have access to the best news coverage on the planet, as well as a broad range of other information and guidance that allows them to engage with their interests and passions, all made more compelling, useful and habituating through great technology and design. We see an opportunity for The Times to play an even bigger role in the lives of tens of millions of people around the world. Our vision is to become the essential subscription for every curious, English-speaking person seeking to understand and engage with the world. The lessons of the last few years and the larger opportunity we now see make this an important moment to align on a vision and strategy for the next chapter of our work together. And the broader forces of surging polarization, declining trust and growing attacks on press freedom pose serious threats to independent journalism.įor the first time in more than a decade, we are facing a future defined less by economic threat and uncertainty than by opportunity and ambition. And advertising, which remains an important contributor to our success, will continue to be shaped by dynamics outside our control.Īs we navigate a complex and fast-changing media landscape, other challenges remain, from the dominance of technology giants to historic shifts in how people find and engage with news. More than 40 percent of our revenue still comes from print, a business that will continue to shrink, even as we expect to continue to produce a world-class newspaper for years to come. We haven’t fully realized all that The Times can be and do in the digital age, and we still have more work to do to fully secure our future and realize our mission. And we’ve reached a milestone that once seemed unimaginable: more than 10 million paid subscriptions.īut our transformation isn’t complete. Our journalism is flourishing, unmatched in depth and breadth, creativity and ambition. And it’s what propelled us in building a digital-first, subscription-first business, centered on journalism worth paying for.Īfter years of adversity, we’re proud of our hard-won success. This mission guided us through the existential challenges of recent years, helping us weather shifts from print to digital and upheaval in the advertising market. This is rooted in the belief that great journalism has the power to make each reader’s life richer and more fulfilling, and to make all of society stronger and more just.
Our mission is to seek the truth and help people understand the world.
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